Apple iMac 24" Purple
Say hello to the new iMac.
Inspired by the best of Apple. Transformed by the M1 chip. Stands out in any space. Fits perfectly into your life.
Seven vibrant colours.
You do hue.
Only 11.5 mm. Now that’s thin.
This extraordinary design is only possible thanks to M1, the first system on a chip for Mac. It makes iMac so thin and compact that it fits in more places than ever.
M1 integrates the processor, graphics, memory and more onto a single chip. That let us put an entire computer into a space so small it practically disappears.
A perfectly poised stand. And incredibly fast Thunderbolt ports.
A power connector that easily attaches via magnets. With a colour-matched woven cable.
Brilliant 4.5K Retina display
See the big picture. And all the details.
See it all in sharp, glorious detail on the immersive 24‑inch 4.5K Retina display. The P3 wide colour gamut brings what you’re watching to life in over a billion colours. Images shine with a brilliant 500 nits of brightness. An industry-leading antireflective coating delivers greater comfort and readability. And True Tone technology automatically adjusts the colour temperature of your display to the ambient light of your environment, for a more natural viewing experience. So whether you’re editing photos, working on presentations, or watching your favourite shows and movies, everything looks incredible on iMac.
1080p FaceTime HD camera.
Ready for your close-up.
It’s the best camera system ever in a Mac. Double the resolution for higher-quality video calls. A larger sensor that captures more light. And the advanced image signal processor (ISP) of M1 greatly improves image quality. So from collaborating with co-workers to catching up with friends and family, you’ll always look your best.
The ISP on M1 uses computational video to enhance image quality. To capture stunning video, it goes through a series of steps to analyse and enhance each pixel, at over a trillion operations per second. Advanced noise reduction algorithms bring a new level of clarity. Tone mapping delivers enhanced dynamic range, for more detail in bright highlights and dark shadows. And it works with the Neural Engine in M1 to make more intelligent exposure and white balance adjustments so you look just right in any light.
For high-quality conversations.
Whether you’re on a video call with a friend, cutting a track or recording a podcast, the microphones on iMac make sure you come through loud, crisp and clear. The studio-quality three-mic array is designed to reduce feedback, so conversations flow more naturally and you interrupt each other less. And beamforming technology helps the mics ignore background noise. Which means everyone hears you — not what’s going on around you.
Six-speaker sound system.
Audio that really fills a room.
The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. The result is a massive, detailed sound stage that takes your movies, music and more to the next level.
Thanks to the redesigned speakers and advanced algorithms, iMac now supports spatial audio when playing music or video with Dolby Atmos. And when you combine that with the 4.5K Retina display, it’s like bringing the whole cinema into your home.
M1 and Big Sur.
With great power comes great capability.
M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth and snappy. With up to 85 per cent faster CPU performance and up to two times faster graphics performance than standard 21.5-inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real time. And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software and silicon — all designed together.
That means Safari is faster than ever, and you can browse with hundreds of tabs open at once.
You can fly through edits in Adobe Lightroom and easily work with massive 100-megapixel images.
Even take on machine learning tasks — like quickly transforming your photo into vector layers with Vectornator.
There are more apps for iMac than before.
iMac has apps for just about everything and everyone. With M1 and macOS Big Sur, you can even run many of your favourite iPhone and iPad apps directly on your iMac. And as always, it’s easy to search, discover and download on the Mac App Store.
iMac + iPhone.
Quite the pair.
iMac gives you the best of iPhone, on a big, beautiful screen. iPhone lets you access what you need from iMac on the go. And when you use them together, they work like magic.
Your calls and text messages show up on your iMac, so you don’t need to switch devices when you’re in the zone.
With AirDrop, you can seamlessly share things like photos, websites and files with your iMac.
And Universal Clipboard lets you copy text, images, photos and more on your iPhone, then paste to your iMac.
Keep the colour going all the way to your fingertips.
The new iMac features a colour-matched keyboard, mouse and trackpad. Magic Keyboard now has keys for Spotlight, Dictation, Do Not Disturb and emoji. And for the first time, Touch ID comes to iMac. So you can easily and securely unlock your computer, use Apple Pay and download apps quickly with just a finger.
Like we said Magic.
Designed with the earth in mind.
iMac was designed to minimise its impact on the environment. All of the virgin wood fibre in its packaging comes exclusively from responsibly managed forests. The rare earth elements in the speakers, fan motor and power connector magnets are completely recycled. And we’re committed to transitioning our entire manufacturing supply chain to 100 per cent renewable electricity by 2030.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.
|Specifications||Accessory||iMac, Magic Keyboard with Touch ID, Magic Mouse, 143W power adapter, Power cord (2 m), USB-C to Lightning Cable|
|Specifications||Camera||1080p FaceTime HD camera with M1 image signal processor|
|Specifications||Chipset||Apple M1 chip|
|Specifications||Dimensions||54.7 cm x 46.1 cm x 14.7 cm|
|Specifications||Front/Rear Ports||Two Thunderbolt/USB 4 ports|
|Specifications||Keyboard||Magic KB w Touch|
|Specifications||Memory||8GB unified memory|
|Specifications||Processor||M1 8core CPU, 8core GPU|
|Specifications||Product Family||24-inch iMac with Retina 4.5K display|
|Specifications||Storage Capacity||256GB SSD|
|Specifications||Wireless||Wi-Fi 802.11ax Wi-Fi 6 wireless networking IEEE 802.11a/b/g/n/ac compatible Bluetooth® Bluetooth 5.0 wireless technology|